Digital Brand & Inclusive Design Lead at Telstra Digital

I co-founded The Telstra Empathy Lab initiative within Telstra Digital as a way to build team advocacy around accessibility. The purpose is dedicated to accelerating the role of inclusive design by creating a positive culture toward diversity. ✌

As part of the Lab, I have co-designed and facilitated Digital Accessibility Immersion Workshops. These sessions are designed to provide insight into the challenges that a lot of people with varied needs face every day navigating the digital world.

These workshops are a framework on which we build our company wide committment of providing inclusive digital experiences to all. We use the WCAG 2.1 AA standards as a benchmark for compliance and creating acceptance criteria.

telstra.com.au

UI Designer at Telstra Digital

As part of the UX/UI project team, I worked with my colleague Nikhil Bora on the design and development of Codi, Telstra’s AI Virtual Assistant. 🤖 We partnered with IBM and LivePerson who brought Codi to life with cognitive abilities that are very different to the traditional style of computing. Codi’s algorithms enable it to understand and reason with problems – just like a human would.

As UI Designer, I was involved across conducting user research, ideation and design of the visual identity, as well as the chat and messaging interfaces.

telstra.com.au

UI Designer at Telstra Digital

To celebrate the diversity of our customer base, I digitally illustrated more than 50 avatars to be provided as options for profile image choice within Telstra’s Crowdsupport forums. Crowdsupport is an online community for customers to share knowledge, as well as get support and advice about products and services.

A truly fun design exploration of ethnicity, culture, fashion and hair styles!

The internal Telstra Digital UX team got so excited, they requested avatars of their own! 🙌

crowdsupport.telstra.com.au

Creative Director and Founder

fischerstreet. is an established independent accessory design label, revitalizing lost and found exotic treasures and natural objects from around the globe to create world worn pieces with a rustic modern edge.

Extensively used in film and television and worn by celebrities such as Heather Graham, Bon Jovi’s Phil X, Carrie Ann Moss, Kristin Kreuk & Serena Ryder.

Responsible for all branding, product design, art & creative direction, packaging and marketing.

fischerstreet.com

Senior Designer at MJW Hakuhodo Australia

Valvoline is one of the largest producers of motor oil in the United States and has been established in Australia for over 100 years.

Work undertaken included press ads, 150 year anniversary logo concepts, billboards, packaging, POS, posters and digital media banners and storyboard design for animated gifs.

hakuhodo-global.com

Senior Designer at Studio Popsicle (now Brandoasis)

I worked across the conceptual design and environmental branding of the interior graphic design package for McDonald's restaurants throughout the Asia Pacific.

brandoasis.com.au

Contract Accessory Designer

AshleyLingforRoots is an exclusive design collaboration of co-branded handmade accessories for Canada's renowned heritage lifestyle brand, Roots.

Series 001 was a native inspired collection of found objects and vintage artifacts using tarnished brass, drop antler, bone and relics unearthed from Canadian Centennial and Olympic history.

I was responsible for all product design & manufacture, logo and packaging design, account management, contract negotiations and creative direction of the collaboration.

canada.roots.com

Art Direction and Graphic Design

Interval is the crisp elegant Spring '15 collection by the Australian fashion designer and prior intern for Alexander Wang; Kara Liu.

Responsible for the brand look and feel, including market research and mood boarding. Conceptual execution for stationery, garment labels, swing tags and digital deliverables in collaboration with the Vernacular Vanguard studio.

shopinterval.com

Product Stylist and Graphic Designer

Styled, designed and artworked this 16 page product look-book for the George line of Walmart Fall / Winter 2013. Final print-ready version provided in both French & English.

walmart.ca

Senior Designer at Affinity

The Spanish are well known for their tradition, passion, culture and beauty - all traits that Bodegas Borsao blend into every bottle of the Olé Vino Blanco & Tempranillo.

This brief needed a fresh approach to Spanish flair that exuded that same passion and tradition. Responsible for art direction, typography design and layout completed for packaging production. Now stocked in major liquor stores across Australia.

bws.com.au

Costume Jewellery Designer at FX Networks

The Strain is an American TV series that premiered on FX 13 July 2014. It was created by Guillermo del Toro and Chuck Hogan, based on their novel trilogy of the same name.

fischerstreet was contracted to design and produce multiple costume rings for lead characters in the tv series.

www.imdb.com

Senior Designer and Art Director at MJW Hakuhodo Australia

Fasta Pasta is an Italian food franchise founded in South Australia in 1982 by local restaurateurs with locations now in four Australian states. The family company of humble beginnings pride themselves on the delivery of fresh, tasty family meals at affordable prices in a friendly and relaxed environment.

Work undertaken included campaign creative for POS, packaging, in-store and OOH print plus static and animation assets for social media content, EDM's and paid digital media distribution.

www.hakuhodo-global.com

Art Director and Designer

Langulin is a digital realty firm focusing on the sale of distinctive properties.

As a contractor, I art directed and designed the campaign aesthetic and digital marketing plan behind the launch campaign for the sale of The Whitehouse; a multi-million dollar property in Paddington. 

Hero deliverable was the campaign video, followed by the print collateral, EDM and social media content.

langulin.com

Marketing Assistant and Graphic Designer

Eat My Words is an Oprah endorsed not-for-profit initiative that delivers divine and delicious cupcakes and sweet edibles in order to raise money and awareness for the Stephen Lewis Foundation, whose tireless efforts work to turn the tide of HIV & AIDS in Africa.

Established and managed social media platforms whilst also designing and managing the e-marketing campaigns for the business.

eatmywords.org

Senior Designer and Art Director at MJW Hakuhodo Australia

Konica Minolta is a Japanese technology company headquartered in Tokyo with offices in 49 countries worldwide. The company manufactures business and industrial imaging products including digital print systems for the production printing market.

I delivered multi-channel creative collateral for brand campaigns, both print and digital. From direct mail, billboards, sales flyers, print ad's, trade banners to EDM's, app design, digital and web tiles.

konicaminolta.com

Senior Designer at Studio Popsicle

Established in 1946, Windsor Smith is Australia’s No.1 leading fashion men’s and ladies branded footwear company, a family operated business now fourth generation strong.

Work included website design, newsletters, business and store cards, social media content, retail POP, billboards & window signage.

windsorsmith.com.au

Senior Designer for MJW Hakuhodo Australia

Legrand is a French industrial group and a world leader in products and systems for electrical installations and information networks. 

I completed graphic design of catalogues, booklets and packaging design for a mass DM product mail out.

hakuhodo-global.com

Assistant Stylist and Graphic Designer

Working with fashion designer Su-Hui Chu, I helped realise the visual aesthetic of the photo shoot and look book layout for the Ella Peru Fall / Winter 2012 'Euclid & Ulster' collection. 

ellaperu.com

Senior Designer at Studio Popsicle

Lipstik Shoes first stepped into the world of Australian fashion in 1972 and is still on of Australia’s most popular women’s shoes brands. By delivering the hottest styles at an affordable price, Lipstik Shoes created a new movement in women’s footwear.

As Senior Designer, my role included website design, newsletters, business and store cards, social media content, retail POP, billboards & window signage.

lipstikshoes.com.au

Contracted as a Signwriter by a variety of clients to design and hand draw signage with chalk and markers. Projects range from butcher shop windows & restaurant chalkboards to personalised wedding signs and seating plan mirrors.